AllWise Brand Kit
Official brand assets and guidelines
Color Palette
Primary Blue
#2563EB
bg-blue-600
Secondary Green
#16A34A
bg-green-600
Accent Purple
#9333EA
bg-purple-600
Neutral Gray
#4B5563
bg-gray-600
Typography
Heading 1
text-3xl font-bold
Heading 2
text-2xl font-semibold
Heading 3
text-xl font-medium
Body text - Lorem ipsum dolor sit amet, consectetur adipiscing elit.
text-base
Logos
Primary Logo
logo.png
Square Logo
logo-square.png
Rectangle Logo
logo-rectangle.png
Alternative Version
allwise-logo.png
Favicons
Favicon ICO
favicon.ico
16x16 PNG
favicon-16x16.png
32x32 PNG
favicon-32x32.png
Apple Touch Icon
apple-touch-icon.png
Android Chrome Icons
192x192 PNG
android-chrome-192x192.png
512x512 PNG
android-chrome-512x512.png
Download Favicon Package
Usage Guidelines
✅ Do
- • Use the primary blue (#2563EB) for main actions
- • Maintain consistent spacing and typography
- • Use the logo on white or light backgrounds
- • Keep the logo proportional and readable
❌ Don't
- • Alter the logo colors or proportions
- • Use the logo on busy backgrounds
- • Mix different color schemes
- • Use outdated or modified versions
AllWise Brand Kit • Last updated: 12/1/2025